{"id":49,"date":"2026-11-10T09:05:11","date_gmt":"2026-11-10T09:05:11","guid":{"rendered":"https:\/\/amisonutrition.com\/?page_id=49"},"modified":"2026-11-10T10:30:41","modified_gmt":"2026-11-10T10:30:41","slug":"our-story","status":"publish","type":"page","link":"https:\/\/amisonutrition.com\/?page_id=49","title":{"rendered":"Our Story"},"content":{"rendered":"<style>\n:root {\n  --green: #285D17;\n  --deep: #193d14;\n  --lime: #f3ffa2;\n  --cream: #f8f6ea;\n  --ink: #23301e;\n  --brown: #855b42;\n  --sage: #e9eddd;\n  --line: #dce2d2;\n}\n* { box-sizing: border-box; }\n.amiso-page-wrap {\n  font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Arial, sans-serif;\n  color: var(--ink);\n  background: var(--cream);\n  line-height: 1.7;\n}\n.amiso-page-hero {\n  background: var(--green);\n  color: var(--cream);\n  padding: 80px 8%;\n  text-align: center;\n}\n.amiso-page-hero h1 {\n  font-family: Georgia, serif;\n  font-size: clamp(42px, 5.5vw, 76px);\n  font-weight: 400;\n  margin: 12px 0 16px 0;\n  color: #fff;\n  letter-spacing: -0.04em;\n}\n.amiso-page-hero p {\n  font-size: 18px;\n  max-width: 650px;\n  margin: 0 auto;\n  color: #dce7d4;\n}\n.amiso-page-content {\n  max-width: 1180px;\n  margin: 0 auto;\n  padding: 80px 5%;\n}\n.amiso-split-row {\n  display: grid;\n  grid-template-columns: 1fr 1fr;\n  gap: 50px;\n  align-items: center;\n  margin-bottom: 70px;\n}\n.amiso-split-row img {\n  width: 100%;\n  border-radius: 20px;\n  border: 1px solid var(--line);\n  box-shadow: 0 12px 30px rgba(40,93,23,0.08);\n}\n.amiso-btn-main {\n  background: var(--green);\n  color: #fff;\n  padding: 14px 28px;\n  border-radius: 100px;\n  font-weight: 800;\n  font-size: 12px;\n  letter-spacing: 1.5px;\n  text-transform: uppercase;\n  display: inline-block;\n  text-decoration: none;\n  transition: all 0.25s ease;\n}\n.amiso-btn-main:hover {\n  background: var(--deep);\n  transform: translateY(-2px);\n}\n@media (max-width: 850px) {\n  .amiso-split-row { grid-template-columns: 1fr; }\n}\n<\/style>\n<div class=\"amiso-page-wrap\">\n<div class=\"amiso-page-hero\">\n    <span style=\"font-size:11.5px;letter-spacing:2.5px;font-weight:800;color:var(--lime);text-transform:uppercase\">OUR ORIGINS &#038; PHILOSOPHY<\/span><\/p>\n<h1>Founded by Scientists.<br \/>Grounded in Ritual.<\/h1>\n<p>Bridging traditional Japanese tea master craftsmanship with modern biochemical research for pure, unadulterated everyday wellness.<\/p>\n<\/p><\/div>\n<div class=\"amiso-page-content\">\n<div class=\"amiso-split-row\">\n<div>\n        <span style=\"font-size:11px;letter-spacing:2px;font-weight:800;color:var(--brown);text-transform:uppercase\">MEET THE FOUNDERS<\/span><\/p>\n<h2 style=\"font-family:Georgia,serif;font-size:38px;font-weight:400;color:var(--deep);margin:10px 0 20px 0\">Dr. Karthik Shenoy &#038; Shreya<\/h2>\n<p>As research scientists, we spent years studying molecular biology and nutritional biochemistry. When we discovered authentic ceremonial matcha during scientific research visits to Japan, we experienced firsthand the profound synergy between <strong>L-theanine<\/strong> and <strong>natural caffeine<\/strong> \u2014 creating hours of relaxed, laser-focused alertness without jittery heartbeats or afternoon exhaustion.<\/p>\n<p>Returning to India, we noticed that most matcha available locally was stale, dull brownish-green, heavily oxidized, or laced with sugar and fillers. We set out to change that: establishing direct partnerships with heritage tea estates in Shizuoka to deliver single-origin, first-flush, stone-ground matcha and roasted hojicha directly to your cup.<\/p>\n<\/p><\/div>\n<div>\n        <img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/amisonutrition.com\/wp-content\/uploads\/2026\/11\/amiso-hero-banner-2.png?w=1290&#038;ssl=1\" alt=\"AMISO Founders Story\">\n      <\/div>\n<\/p><\/div>\n<div class=\"amiso-split-row\" style=\"direction:rtl\">\n<div style=\"direction:ltr\">\n        <span style=\"font-size:11px;letter-spacing:2px;font-weight:800;color:var(--brown);text-transform:uppercase\">TERROIR &#038; TRADITION<\/span><\/p>\n<h2 style=\"font-family:Georgia,serif;font-size:38px;font-weight:400;color:var(--deep);margin:10px 0 20px 0\">The Shizuoka Terroir<\/h2>\n<p>Nestled beneath the snow-capped peak of Mount Fuji, Shizuoka Prefecture produces over 40% of Japan&#8217;s premium green tea. The nutrient-dense volcanic soil, crisp mountain air, and constant river mists provide natural protection from harsh sunlight.<\/p>\n<p>Three to four weeks before spring harvest, the tea bushes (<em>Camellia sinensis<\/em>) are covered with dark shade screens. Shading halts photosynthesis, forcing the plant to pump massive amounts of chlorophyll and the calming amino acid L-theanine into the tender top buds. These young leaves are hand-harvested as <strong>Tencha<\/strong>, destemmed, and slowly milled on granite stone wheels at just 30 grams per hour to preserve delicate antioxidants.<\/p>\n<\/p><\/div>\n<div style=\"direction:ltr\">\n        <img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/amisonutrition.com\/wp-content\/uploads\/2026\/11\/shizuoka-japan-matcha-origin.png?w=1290&#038;ssl=1\" alt=\"Shizuoka Japan tea origin\">\n      <\/div>\n<\/p><\/div>\n<div style=\"background:var(--sage);padding:45px 50px;border-radius:24px;text-align:center;margin-top:20px\">\n<h3 style=\"font-family:Georgia,serif;font-size:32px;font-weight:400;color:var(--deep);margin-top:0\">The AMISO Lab Promise<\/h3>\n<p style=\"max-width:700px;margin:0 auto 25px;color:#495444\">Every batch of AMISO matcha is batch-tested for heavy metals, radiation, moisture, and microbial purity before being vacuum-sealed into multi-layer foil pouches with zipper freshness seals. Zero fillers. Zero sugar. 100% pure green tea.<\/p>\n<p>      <a href=\"\/#shop\" class=\"amiso-btn-main\">EXPLORE THE TEAS \u2197<\/a>\n    <\/div>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>OUR ORIGINS &#038; PHILOSOPHY Founded by Scientists.Grounded in Ritual. Bridging traditional Japanese tea master craftsmanship with modern biochemical research for pure, unadulterated everyday wellness. MEET THE FOUNDERS Dr. Karthik Shenoy &#038; Shreya As research scientists, we spent years studying molecular biology and nutritional biochemistry. When we discovered authentic ceremonial matcha during scientific research visits to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-49","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Our Story - AMISO Nutrition | Matcha &amp; Hojicha Rituals<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amisonutrition.com\/?page_id=49\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our Story - AMISO Nutrition | Matcha &amp; Hojicha Rituals\" \/>\n<meta property=\"og:description\" content=\"OUR ORIGINS &#038; PHILOSOPHY Founded by Scientists.Grounded in Ritual. 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